IFF is a Leeds-based digital agency. We do not believe a marketing programme is a "campaign" or a "sprint" — we draft it like an architect drafts a building: a single plan, dimensioned to spec, run by the same team that drew the lines. Founded 2017. Eighteen people. One operating drawing.
Each room is run by a single discipline lead. They sit on the work, write the briefs, and ship the deliverables. No hand-offs to a back room you cannot see.
Naming, marks, narrative architecture, voice. The plan that everything else in the building is dimensioned against. Usually a 10-week engagement; the output is a brand book and a one-year rollout plan written for your team to operate.
Meta, Google, TikTok, and the second-tier channels we actually understand. Account architecture, weekly creative testing roster, monthly performance review. The work is operated by the principal — not a pod, not a pyramid.
Email, SMS, on-site programmes. The mid-funnel work that pays back the spend. We touch your ESP, rebuild segmentation, and document everything in your tools. Usually a 6-month minimum.
Websites, microsites, landing programmes. Designed in this building, built in this building. The principal who designs is the principal who ships. No handoffs to a development house we have to bill you separately for.
GA4, server-side tagging (Stape / GTM-SS), CAPI, attribution modelling, weekly board dashboards. A 6-week build sprint, then ongoing care-and-feeding. Without this room, the others run blind.
For founders between a full-time hire and a single agency contract. Sits on your weekly leadership call, owns the marketing P&L, runs the vendor stack. 9 to 14-month engagements; designed to hand off cleanly to the full-time hire we help recruit.
The four-phase operating drawing every engagement runs on. Each phase has a defined deliverable, a single named owner, and a date stamp at the bottom.
The phases are not optional. We have seen agencies skip the diagnose step and start shipping creative on day one. That is the most expensive mistake in this industry.
The operating drawing is the single asset we are most proud of. It is the document that survives the engagement — that your team can run from after we leave.
Engagements that don't reach operate within fourteen weeks are programmes where something has gone wrong in diagnose. We have learned to slow down rather than skip steps.
IFF was founded in 2017 by three operators who had spent the prior decade watching marketing programmes get built badly: pitched on a deck, executed in a pod, handed off to an account-management layer, and re-pitched eighteen months later when the contract came up for renewal.
The firm is eighteen people on the fourth floor at Century Way. We run nine active programmes at a time and have done since 2021 — when we resisted the temptation to scale headcount past the size at which the principals could still sit on every brief.
We say no a lot. The phrase that ends most of our discovery calls is some version of this is not a good fit for us, but here is who is — and we mean it. There are three firms in Leeds we refer to regularly, and we send them clients without expecting a referral fee in return.
The clients we keep tend to stay. Average tenure on the active roster is twenty-six months. That is the only number we are willing to be judged on.
A short paragraph is enough. If it is a fit, we reply within two business days, with a sensible first conversation. If it isn't a fit, we'll tell you and send you on to the best firm we know for the work.
IFF Digital Media
Suite 4.2, 1175 Century Way
Thorpe Park
Leeds LS15 8ZB